(About)

With over a decade of experience, mostly in the fintech industry, I’ve helped companies shape and establish their visual identity, design and launch several intuitive webpages, and build flexible design systems that adapt to and grow with their products.

I believe good design starts with understanding people. That’s why I like working closely with marketing, product, and development teams to learn what users need and how we can improve their experience. My role is to turn a brand’s values into clear, consistent visuals that feel right and make sense.

I enjoy being part of the team. I ask questions, share ideas, and care about the details. Whether it’s a full rebrand or refining an existing product, I aim to keep things collaborative, honest, and flexible.

In my design process I look for that sweet spot between good aesthetics and great functionality. When both come together, brands connect more meaningfully with their audience, and that’s what builds trust and long-term loyalty.

I’m always open to new projects, especially those where design can have a real impact. Whether you’re building something new or need a partner to strengthen an ongoing branding project, I bring expert-level thinking and hands-on execution to help bring your vision to life.